Upcoming projects in the district
1. Circuit
tourism of Uttar Dinajpur, Malda and Dakshin Dinajpur- Interest area- the
medieval kingdom of Gour and the previous regimes as excavated at Bangarh and
the relics and remains as recovered in the vicinity.
1a) Tourist
Lodge at Rajibpur mouza near Bangarh.
1b) Shami
briksha of folklore at Bairhatta in Harirampur.
2. Ecotourism
at Bhaluka Beel under PPP model
3. Ecotourism
at Mahipal Dighi as a part of Rural tourism proposal for Kushmandi block.
4. Lake
tourism at Tapan Dighi with water sports facilities.
5. Lake
tourism at Gour Dighi in Harirampur with water sports facilities.
Investment opportunities
1. As
tour operator- general, ecotourism, rural tourism.
2. As
restaurant and catering service provider specialising in local cuisine
3. As
local resource person who would provide homestay arrangement and would
coordinate between the tourists, local craftsmen and government for promotion
of rural tourism/ ecotourism- they may act as sub agent of tour operator or may
operate freelance.
4. Tour
guide from local people who would tell the story of folklore, ecology
conservation.
5. Water
sports facilitator and entrepreneur.
6. River
cruise / eco-tour organising entrepreneur/ facilitator.
7. Groups
involved in nursery, snail farming, and dhocra, bamboo crafts, Gangarampur
tant, etc.
8. Khwon
artists and local artists
Risk profiling
1. Higher
risk- Tour operator (all types), Water sports organiser
2. Medium
risk- Restaurant/ catering service provider, River cruise/ eco- tour organiser
3. Least
risk- Home stay provider, Tour guides, Facilitators all types, shg groups,
artists, work force in the enterprises.
Support to would- be entrepreneurs
1. Awareness
generation of scope in tourism activities
2. Training
in hotel and travel management- by Institute of Hotel Management which may be
sponsored by dept. of tourism
3. Help
in project preparation and identification by DIC/ NABARD/ DRDC- Preliminary
steps in identifying entrepreneurs in related fields from the DIC, who might
like to work in tourism sector, they may be assisted in their venture.
4. Financial
assistance for schemes along with loan facility from NABARD/ Banks/ Tourism department
Action points delineated
1. Local
SGSY groups at Kushmandi, Hili and Gangarampur with at least 4 no. class 10- 8
passed members can be imparted training in food and beverage service, cookery
and patisserie
2. Class
10 passed youths at Gangarampur, Kushmandi, and Hili can be organised into SHGs
providing tourguides and may be imparted basic training on culture, ethnic, ecotourism
and interpersonal aspects. They may later grow into travel agency/ tour
operator.
3. Crafts
groups, Folksong groups, local traditional knowledge groups, snake-charmers
groups and Tribal dancers’ groups may be imparted interpersonal skills,
cleanliness and presentation training
4. Selected
entrepreneurs with initiative and vision may be imparted short duration regular
training on travel and tour management.
5. One
regular post for Contractual employee as facilitator for regular
entrepreneurship development on tourism may be created and deployed in each
district with tourism potential.
Training courses that may be
organised
1. Training
on basic interpersonal skills, cleanliness and presentation
2. Food
and beverage service
3. Cookery
& Bakery and Patisserie
4. Housekeeping
utility
5. Travel
and tourism management
Highlights of the Entrepreneurship
Development Program
·
Overview of the Travel and Tourism sector
1. Travel & tourism is a sector circumscribing
accommodation, transport, catering, recreation and ancillary services for tourists.
2. One of the world’s topmost priority industries
and employers, and the world’s leading growth sector.
3. The business turnover of this sector
even surpasses the turnover of oil exports, food products and or automobiles
4. This sector has become a major
player in international commerce
5. This sector has become a main source
of income for many developing countries
·
Challenges facing the sector
1. Knowledge and Information –
mainstreaming tourism as a mode of employment generation
2. Entrepreneurship Development & Transformation
3. Role of Local Government in Tourism
– service delivery mechanism, hassle free atmosphere conducive to tourism
4. Infrastructure Support e.g. publicity
materials, roads, water & electricity supply
5. Systematizing private sector
involvement and enterprise development initiative
6. Safety and Security – of tourists
and local people
7. Skill Development – both
interpersonal and related hardcore skills
8. Service Excellence – grading &
culture of customer focus
9. Responsible Tourism - integrity with biodiversity
10. Marketing & Promotion – funding
11. Tourism Awareness/Tourism Education/Culture
of tourism
12. Community Empowerment
·
Primary objectives mainly for eco-tourism
entrepreneurs
1. Encourage
small & medium entrepreneurships in key tourism sites that explore local
ingenuity and creativity using local materials and employ local talents;
2. Develop
pioneering industries that would spur economic growth and sustain the
maintenance of tourism sites;
3. Create favorable business environment and
positive attitude by educating the community to be responsive entrepreneurs who
will safeguard the management of eco-tourism sites;
4. Promote
the development of products that will satisfy visitors’ needs while positioning
the district as a globally competitive tourism destination.
·
Eligible projects in entrepreneurship
1. Core
Tourism Products
ü
Operation of new services (tour guiding for
rural tourism, heritage tourism, cultural tourism, eco-tourism, etc.)
ü
Operation of new activities (hiking, canopy
walk, watersports, etc.)
2. Tourism
Establishment related products
ü
Accommodation Facilities (homestay program,
camping, etc)
ü
Food & Beverage Facilities -restaurants
specialising in local cuisines
ü
Souvenir shops selling locally produced products
ü
Gears & Equipment Shops specially for hiring
watersports and hiking equipments
3. Tourism
Related Services
ü
Handicraft Training and marketing
ü
Tourist handling training
ü
Published Materials: Guidebooks, Maps, Websites with a system of
liaising with the service providers
·
Prioritization criteria in tourism sites
1. Rich
in natural & cultural attractions
2. Authentic & unique features
3. Addressing
the leisure and esteem needs of the visitors
4. Special interest activities &
educational experience for the visitors
5. Accessibility to ethnic peculiarities
6. Relatively comfortable facilities e.g. lodging
accommodation, places to eat, water supply, toilet facilities etc.
·
Effective communication strategy
1.
Logo
and slogan/tagline
2.
Brochures/Posters/Banners/
Flyers
3.
Road
Show Presentation of tourism sites
4.
Radio
/ Media launch
5.
Publicity
Releases
6.
Website
/ web links
7.
Email
blasts / online forums & groups
A Dhar
District Planning Officer
Dakshin Dinajpur
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